About Us

UDo Sport was founded in 2015 by David Newton and Peter Gostling, two of the sporting event industry’s leading experts, with more than 25 years of combined experience.

David is one of the UK’s authorities in the development and commercialisation of mass participation events, having spent 16+ years as the Managing Director of the Great Run Company. David and his team helped build the Great North Run into the largest running event in the UK, making it the first event in the world to surpass 1 million finishers. David also helped create the Great Cycle, the Great Swim and the Great City Games, all of which are shown live on the BBC, and have a commercial value in the tens of millions of pounds.

Peter is a specialist in sports marketing and rights management. Peter earned a Master’s degree in sports marketing from the prestigious Temple University in Philadelphia, and worked with professional franchises the Philadelphia Eagles and the Philadelphia 76ers. After returning to the UK, Peter joined the senior marketing team at Sports Direct International, managing iconic sporting brands and working alongside some of the world’s biggest sporting events.

David and Peter have both worked with local governments, international federations, charities and brands to develop and implement professional and successful events across multiple territories and disciplines.

David is an IRONMAN, whilst Peter is a former Great Britain rower.